Archive for August, 2007

For the past six months or so I’ve been working with a great group of Colorado designers (including Fred Murrell, Craig Rouse, and Jason Otero) to develop the identity for the AIGA national conference, coming to Denver this October. I provided the design for the conference website, and am currently working with Sean and Todd [...]

note: these thoughts are based on a presentation I made this past friday at the Image Space Object conference.

I’m interested in new forms of storytelling, and especially the use of storytelling in designing innovative products and services. I’m also interested in historical forms and variations of stories, and their value for people’s lives.

I love the story of the Pilgrim’s Progress, if only because it helps put our own lives in context. However complex and difficult our lives may be, and with all the challenges we face, it seems unlikely that our lives are more difficult than that of the medieval everyman.

If, as William Blake said in Proverbs of Hell, “Improvement makes straight roads; but the crooked roads without improvement are roads of Genius,” then our goal is to walk down the winding path without knowing all its twists and turns.


I am the principal of Twine Studios - - a user experience research, strategy, and design firm for organizations looking to transform how they engage their audience through rapid, iterative, people-centered approaches.

  • Lavelle Jo-Ann Nomdo: Hugh, on the topic of engagement, most policy-makers are too acutely aware of needing to engage with [...]
  • Lavelle Jo-Ann Nomdo: Hello Hugh How refreshing (even @ 2am south african time) to find another person who can honestly [...]
  • eddie laverty: Hi, I'd like to read the FORA paper, but the links are dead. Do you know of anywhere else I might b [...]
  • Mike: Hello and thank you for your article. I think this would be a perfect career path for me, but I don' [...]
  • Jon Steinar: You are talking about design...period. This article is just a pretencious verbal mastrubation. Sor [...]

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