In: Design1 Dec 2006
“A desire to frame dialogue in concrete terms is what led me to use various forms of modeling and prototyping.
In his book “Serious Play,” Michael Shrage calls this ‘Externalized Thought,’ and goes on to say:
“Mental models become tangible and actionable only in the prototypes that management champions… Models are not just tools for individual thought. They are inherently social media and mechanisms.”
I am the principal of Twine Studios - twinestudios.com - a user experience research, strategy, and design firm for organizations looking to transform how they engage their audience through rapid, iterative, people-centered approaches.