Archive for the ‘Design’ Category

Image Space Object 6

In: Design

10 Jun 2009

While doing some research on storytelling yesterday, I came across this quote from Shakespeare’s Henry IV, Part 2: “When we mean to build, we first survey the plot, then draw the model.” Odd, I said to myself. That’s exactly what we do at Image, Space, Object; use narratives and models to inform the design process [...]

Overview The title of this article is Story-Centered Design, but what it really concerns is taking an integrated, holistic approach to developing solutions, especially in collaborative problem solving. It is a truism to say we’re working in an increasingly collaborative age, and it may be overstating the case somewhat (people have always worked collaboratively). What [...]

I did a presentation at the Image, Space, Object conference in August on the topic of Story & Emergent Design – afterwards one of the participants came up and said they enjoyed the talk, and especially the part where I said that I have a tough time explaining to my mother what it is that [...]

Promoting Heritage I spent a couple of days last week attending the “Saving Places Conference” put on by the fine folks at Colorado Preservation. Colorado Preservation is recognized as one of the finest state organizations in the country focused on cultural heritage preservation. The Saving Places Conference is a great example of their excellent programs. [...]

Overview Over the past few years I’ve spent quite a bit of time working in the world of higher education, both as a consultant and an adjunct faculty member. It seems to me that the very institutions where students learn about the value of design thinking don’t internalize these ideas. Real opportunities for improved products [...]

Should designers work toward the end of aspirational consumer culture? Can the design industry, broadly defined, reposition and reinvent itself to provide value and sustainability while still creating desire? When I was at Northwestern, I took some classes from a Professor of Philosophy, David Michael Levin, who once asked us whether having a choice was [...]

I joined the Designers Accord this past week. What is the Designers Accord? According to founder Valerie Casey, it “is a call to arms for the creative community to reduce the negative environmental and social effect caused by design.” I think of it as a more modern version of the hippocratic oath for designers. It’s [...]

“what if?” design

In: Design

8 Jan 2008

The Design Continuum Design rests on a continuum between production and innovation. Along this continuum, whether working in product, communication, or interaction, designers focus on providing a compelling experience, an experience that is useful, usable, and desirable (or, as the architect Vitruvius wrote in the first century BCE, firmitas, utilitas, venustas). In those realms of [...]

Continuing the mobile phone theme, I came across a presentation by Jan Chipchase at the TED conference (via the putting people first blog at I’ve posted it below if you want to check it out. I’ve mentioned Jan in the past and have subscribed to his blog, future perfect, for quite a while now. [...]

Over the past month I’ve been conducting research for the University of Denver for various web-related projects they have going on. As part of this process, I interviewed a number of undergraduate and graduate students about how they find information, connect with their friends, and generally how they use technology in their daily lives. Without [...]


I am the principal of Twine Studios - - a user experience research, strategy, and design firm for organizations looking to transform how they engage their audience through rapid, iterative, people-centered approaches.

  • Lavelle Jo-Ann Nomdo: Hugh, on the topic of engagement, most policy-makers are too acutely aware of needing to engage with [...]
  • Lavelle Jo-Ann Nomdo: Hello Hugh How refreshing (even @ 2am south african time) to find another person who can honestly [...]
  • eddie laverty: Hi, I'd like to read the FORA paper, but the links are dead. Do you know of anywhere else I might b [...]
  • Mike: Hello and thank you for your article. I think this would be a perfect career path for me, but I don' [...]
  • Jon Steinar: You are talking about design...period. This article is just a pretencious verbal mastrubation. Sor [...]

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