The General
In: The Generalist
21 Nov 2006Tim Roessler used to tell a story about Norman Schwarzkopf during the first Gulf War. Somebody asked him how he managed to deal with all the complexities of running such a huge enterprise. He responded by saying that he focused on one thing he had to get done. Everything else had to be fit in around getting that one, most important thing done.
This site is not about a general, but about a generalist. I’ve made a career and a lifestyle out of creating connections between things that maybe shouldn’t be connected. In my case, the General and the Generalist have at least one thing in common; the need to stay focused on the problem. I have a feeling the General is a little better than the Generalist in this regard.
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Hugh Graham Creative provides design strategy, research, and storytelling for corporations, non-profits, and community organizations.
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1 Response to The General
Hugh Graham Creative » Blog Archive » a luminous fog
December 17th, 2007 at 11:29 pm
[...] A little over a year ago on this site I mentioned a story I’d heard about Norman Schwarzkopf and how he handled time management. His approach focused on achieving the single most important thing he had to get done each day – after that everything else fell in place. There’s something to that idea, but it’s just one part of the puzzle. [...]