I am a bit of a mongrel, though perhaps that isn’t necessarily a bad thing. To quote William Blake from “Proverbs of Hell”,
“Improvement makes straight roads; but the crooked roads without improvement are roads of Genius.”
My own background is in performance and storytelling; I started working in interactive media in the early nineties. The addition of interactivity caused me to rethink the nature of telling stories; over time I came to believe that personal stories are the most vital and compelling, but as I began to consider interactivity I was thrown into a world where there was no longer control the way the story is experienced; how do we communicate themes and messages if there is no plot, no defined beginning, middle, and end?
One way to frame this new form of storytelling is to think of it as a conversation between the author and the audience; by its nature a conversation has a spontaneous and uncontrolled feel, and yet it can also be structured and composed. Conversations wander crooked roads, but they are informed by the needs and desires of the participants.
There is a natural tendency among creative people to believe that great work leaps fully formed into the world like Athena from the head of Zeus, but when we are creating complex projects that require interaction both between various team members and audiences, this is a risky proposition to say the least. This is another reason I prefer to frame the design process as a creative dialogue.