The Ruthless Pursuit of Affordability
In: Design|Social Justice
25 Jan 2007
Paul Polak of IDE talks about the ruthless pursuit of affordability in all of the design work that his organization takes on. Of course, the IDE $20 water pump is a great example of how we can bring the poorest of the agricultural poor up from $1/day to $2/day, thereby taking them out of destitute poverty.
But what about the stylish poor, the destitute who want to smell good? According to this article in The Onion, Chanel has finally taken this into account and developed a “cost-efficient fragrance for the Third World, one specifically designed for the rigors of dry, dusty, less glamorous environments in the Southern Hemisphere.” Called Chanel 3rd, “it can go from hut to field to fire circle without losing its potency or charm.”
About time, I say.
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Hugh Graham does design strategy, research, and storytelling for corporations, non-profits, and community organizations.
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